For safe communication, we developed "Speedchat", which is a menu-based chat system, and "Secret Friends", which uses a password exchanged outside of the game to enable two players to talk to each other in game. For the game to be downloadable, we had to keep the footprint small, minimize initial and ongoing bandwidth, and basically compress everything as much as possible.
Technology Our primary technology goals were for the game to be completely downloadable, to have safe communication between players, and to have a unique look and feel.
Our goals haven't really changed much since launch. We realized prior to launch that we would need a well-designed tutorial and that our game would have to be completely downloadable, even over narrowband. We targeted mini-games, cooperative turn-based combat with easy grouping, and open-ended socializing as our main types of gameplay. This meant that the game had to be safer, friendlier, and easier to learn than other MMOs. High-Level Goals Our primary goal was to build a fun game for kids of all ages. The team size has stayed relatively constant, although the mix has shifted more towards operations people as we have scaled back on building new technology in favor of adding more game features. The only significant out-sourcing was for sound and music production, which was done by SoundDelux. The Team The core team was 12 or 13 people for most of the development cycle. We pitched Toontown Online as the first attraction of Disney's "online theme park" and started pre-production in 2000.
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Also, the emergence of massively multiplayer online gaming seemed like an opportunity for Disney, because Disney really knows how to build compelling virtual worlds, and everyone else in this space was focusing on an older demographic. It occurred to us that some of the things we were doing for the theme parks would soon be possible on inexpensive 3D graphics hardware in people's homes. The project was started in 1999 while we were working on high-end virtual reality attractions for the Disney theme parks. Players get to create their own Toons and join together with other Toons to defend Toontown from the Cogs, a mob of unscrupulous business robots who are trying to take over. The Project Toontown Online is the first 3D massively multiplayer online game for kids.
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